1
Publish a useful local guide
Someone searching “best real estate agent in Reno,” “best civil engineer near me,” or “best roofing contractor” lands on an editorial page — checklists, FAQs, local cues — not a marketplace dump.
Process
How matching works
Guides first. Soft match second. Pros partner quietly in the background.
2
Soft match when they’re ready
A sticky form sits beside the guide. Homeowners share intent (buy/sell, repair/replace, location, contact). We store it and route toward a strong local pro.
3
Tag by territory & profession
Every request includes state, region, and profession. Northern Nevada real estate has a dedicated routing hint today; other markets and trades expand the same way.
4
Pros can partner (quietly)
Licensed professionals who want introductions use a separate partner form — never the loud consumer CTA on the homepage.
URL pattern for every trade:
/best-[profession] and /best-[profession]/[city-st] — agents, engineers, architects, roofers, builders, and more.